Sunday, September 28, 2014

Coffee - Balzac's, Second Cup, Toronto

The Balzac's Coffee location in the Distillery District seems to always have long lineups, sometimes out the door.  They have a great second floor space that displays rotating art and serve a delicious café frappé.

Balzac's Coffee Roasters
Distillery District, 1 Trinity St. and many other locations

The coffee chain Second Cup uses their company logo as the basis for their bathroom signs, again reinforcing the company brand.

Second Cup
1560 Yonge St.
Many other locations

By contrast, the boring generic bathroom signs of some of Second Cup's competitors do nothing for their corporate brands.

No comments:

Post a Comment